For this project, I wanted to show the emotions of compassion and guilt. I believe things are able to be perceived well with the right image and texts that go straight to the point. (I also had purposefully made the ads lead the eye from left to right and up and down.)

In this ad, I wanted to emit the emotion of compassion with just the simple image of hands full of grain, empty open hands, paired with a straightforward text. The simple act of giving to the needy exudes compassion. (Since this is about world hunger, I had photoshopped the image of the earth as the grains for an artistic take.)

In this ad, I wanted to emit the emotion of guilt. By adding a crumpled old dollar bill, emphasizing the lack of importance to us, and pairing it with a photo of starving children, it would give the emotion of guilt and wanting to give what we are, for lack of a better term, ungrateful for.